Last updated: June 2026
Welcome to the Privacy Policy for avicii.com, aviciicommunity.com, aviciiexperience.com, and shop.avicii.com (collectively, the “Sites”).
In this policy, you will find information about how Pophouse Entertainment Group AB and its parent, subsidiary, and affiliate companies (“Pophouse”, “We”, “Our”, or “Us”) process your personal data. This applies when you visit our Sites, purchase products, subscribe to our mailing lists, newsletters, and promotional updates, share your memories, or otherwise interact with us through our websites, social media pages, email, text, mail, or offline business interactions (collectively, our “Services”).
Pophouse is committed to protecting your personal privacy. We always strive to process your personal data with care and responsibility under applicable data protection laws, including the General Data Protection Regulation (GDPR).
Pophouse Entertainment Group AB (organizational number 559000-0484) is the data controller for your personal data.
You can contact us at any time with questions regarding our processing of your personal data. Our contact details can be found below under Section 14: Contact Information.
Personal Data: Any information that can be directly or indirectly linked to a living individual. This includes your name, email address, pictures, phone number, or purchase history. Encrypted data and electronic identifiers—such as an IP address or information about your computer/mobile device—are also personal data if they can be linked to you.
Processing: Any type of handling of personal data, including collecting, storing, using, sharing, deleting, and modifying it.
Legal Basis: All processing requires a legal justification. This may include the fulfillment of a contract, our legitimate interest, your explicit consent, or a legal obligation.
We collect personal data about you in the following ways:
Data You Provide to Us: Information you voluntarily give us when you fill out forms, share your memories, place a purchase, subscribe to mailing lists, register for events, participate in promotions/surveys, or upload content. This includes your name, email address, physical address, phone number, picture/media files, date of birth, or other text descriptions.
Data We Automatically Collect: Technical information collected when you access the Sites, including your IP address, browser type and version, operating system, access times, geolocation data (via IP location services), and clickstream details (such as the full URL path and pages viewed).
Cookies and Tracking Technologies: We use cookies and pixels to distinguish you from other users, personalize content, and analyze web traffic.
Behavioral and Interaction Data: Information based on your interactions with our online stores, including products you searched for, items added to your shopping cart, and navigation patterns. This allows us to provide personalized product suggestions or send reminders if you abandon a search or cart.
We use your personal data to:
Send you newsletters, promotions, and special offers tailored to your interests regarding the Avicii brand and relevant Pophouse initiatives.
Administer and fulfill purchases made via the Sites.
Respond to your queries and provide customer support.
Host, manage, and display user-generated content on our platforms, utilizing uploaded fan pictures and memories in accordance with our Terms of Use (e.g., on our Sites, social media, or in marketing and merchandising materials).
Operate, personalize, maintain, and secure the Sites.
Analyze trends and usage statistics to optimize your user experience.
Provide relevant product recommendations and timely reminders to complete your journey on the Sites.
Identify and prevent fraudulent transactions or security threats.
We process personal data based on the following legal grounds:
Consent: When you voluntarily subscribe to our mailing list, register for updates, accept cookies, or explicitly opt-in to marketing communications. You can withdraw your consent at any time.
Legitimate Interest: To manage our relationship with you, operate and secure our Sites, and provide tailored marketing. This includes profiling your behavior (like analyzing search history or cart activity) to enhance your shopping experience. You may object to or request restriction of this processing at any time.
Performance of a Contract: When processing is necessary to fulfill an agreement with you or take steps prior to entering a contract. For example, when you buy a product, we must process your data to ship it. This also applies when you upload a picture or memory; we process this data to fulfill our agreement with you under our Terms of Use.
Legal Obligation: When we must comply with applicable law, including corporate accounting rules and other regulatory requirements.
We retain the information we collect only for as long as is reasonably necessary to fulfill the purposes set out in this Privacy Policy, or as strictly required by law.
If you choose to link your Spotify account to your Avicii Community account, we will be able to view specific Spotify account data:
Your email address.
Your Spotify subscription type, account country, and explicit content filter settings.
Your name, username, profile picture, Spotify followers, and public playlists.
Your recent Spotify activity (including recently played content and collaborative playlists).
Legal Basis & Retention: The legal basis for this processing is your consent. You can withdraw consent at any time by removing access to your Spotify account within your account settings. We process this data for as long as your Spotify Connect link is active, and up to five (5) days after you remove access.
We may share your information with selected third parties under the following circumstances:
Pophouse Group Companies: Within the Pophouse Entertainment Group (including subsidiaries and affiliates).
Third-Party Service Providers: Trusted partners performing services on our behalf, such as email delivery/newsletters, hosting, data analysis, marketing assistance, merchandise fulfillment (processing and shipping orders), and customer service support.
Strategic Business Partners: To preserve, promote, and celebrate the musical legacy of Avicii, Pophouse collaborates closely with partners in the music industry. In some instances, these partners act as independent data controllers, meaning they determine their own processing purposes. Please refer to their specific privacy policies to understand how they handle your data.
Corporate Transfers and Legal Obligations: Pursuant to a court order, subpoena, or legal process, or as part of an actual or potential corporate sale, merger, acquisition, or asset transfer.
We only share data to the extent necessary and never share more data than required or consented to.
Our Sites contain integrated social media tools, plug-ins (e.g., Instagram, YouTube, Facebook), and links to external websites like the Tim Bergling Foundation. Clicking on these links allows third parties to collect your data under their own rules. We do not control these third parties, and their processing is governed entirely by their respective privacy policies.
We aim to process your personal data within the EU/EEA. However, because we work with global service providers and partners, your data may sometimes be transferred to countries outside the EU/EEA (such as the United States). When this happens, we implement appropriate safeguards, including:
Transferring data to countries officially recognized by the European Commission as providing an adequate level of data protection.
Utilizing Standard Contractual Clauses (SCCs) approved by the European Commission, which bind the receiving entity to the same protection standards required within Europe.
Pophouse takes appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, destruction, or alteration. We follow industry standards and best practices to ensure secure data handling.
If you are located in the EU/EEA, you hold the following rights regarding your personal data. To exercise any of these rights, please contact us at privacy@pophouse.com.
| Right | Description |
| Right of Access | Request a copy of the personal data we hold about you (data extract) and details on how we process it. |
| Right to Rectification | Request correction of inaccurate or incomplete personal data. |
| Right to Erasure (“To Be Forgotten”) | Request deletion of your data if it is no longer needed, if you withdraw consent, or if you object to direct marketing. (Note: Legal obligations like accounting laws may limit our ability to delete certain data). |
| Right to Data Portability | Receive your data in a structured, machine-readable format to transfer it to another controller (applicable when processing relies on consent or a contract). |
| Right to Restriction | Request that we mark your data so it is only processed for restricted, specific purposes moving forward. |
| Right to Object | Object to processing based on our legitimate interests (including behavioral profiling or direct marketing). |
| Right to Lodge a Complaint | File a complaint with a supervisory authority. You may contact your local authority or the Swedish Authority for Privacy Protection (IMY) at imy.se. |
We use cookies, pixels, and similar tracking technologies (collectively, “Cookies”) to distinguish you from other users, improve our Sites, and deliver tailored content or advertising.
Cookies: Small text files stored on your device (computer, phone, tablet) that remember your settings, enhance site performance, and track user behavior.
Pixels: Invisible code snippets loaded from external servers used to measure ad effectiveness or link your activity to social media platforms.
Session vs. Persistent Cookies: Session cookies disappear when you close your browser. Persistent cookies remain on your device for a set period (or until deleted) to remember preferences like your language settings.
First-Party vs. Third-Party Cookies: First-party cookies are set directly by us. Third-party cookies are set by external platforms (like Meta or Google) to track cross-site behavior for targeted marketing.
You can set your browser to reject cookies or notify you when a site requests permission to place one. Check your browser’s help function for direct instructions:
Necessary Cookies: Required for basic site operations (navigation, secure access, shopping cart). Consent is not required. If blocked, the website will not function correctly.
Preference Cookies: Remember choices like language or region. Requires your consent.
Analytics Cookies: Collect anonymous usage data to help us optimize site performance. Requires your consent.
Marketing Cookies: Used to display relevant, engaging ads based on your viewing history, location, or demographics. Placed by advertising platforms with your permission. Requires your consent.
This section supplements our global policy and serves as Pophouse’s Notice at Collection under applicable US state privacy laws, including the California Consumer Privacy Act (CCPA). It applies to residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and (effective 2027) Alabama and Oklahoma.
Depending on your interactions, we may have collected:
Identifiers: First/last name, customer number, unique personal identifiers.
Contact Information: Billing/delivery addresses, email, phone numbers.
Commercial/Transaction Data: Order details, amounts charged, payment methods, products browsed/purchased/returned, wish lists, and discount program statuses.
Device & Network Data: IP address, login logs, browser type/version, time zone, geolocation data, operating system, and tracking pixels.
Usage Data: Date/time of visits, clicks, browsing history, and traffic data.
Account Data: Account numbers, creation dates, and last login timestamps.
Behavioral & Preference Data: Interests derived from your order history and survey feedback.
Marketing Preferences: Opt-ins for emails, texts, or push notifications (via platforms like WalletPass).
User Content: User-Generated Content (UGC), reviews, customer service chats, and public social media comments/handles shared with us.
Audio/Visual Data: Photographs uploaded for product customization. (Note: Physical locations may use in-store CCTV or aggregate Wi-Fi/sensor traffic analytics for security and store optimization. Turn off your device’s Wi-Fi to opt-out of in-store mobile analytics).
Inferences: Insights drawn from any of the data points above to build preference profiles.
Professional/Employment Info: Job titles, business emails, or corporate vendor details.
Sensitive Personal Information: We do not knowingly collect sensitive personal information from typical consumers. In rare giveaway/sweepstakes scenarios valued above a certain threshold, we may collect a Form 1099 for legal compliance. Our site service providers may process location data to help you find a physical store, but Pophouse does not track precise real-time geolocation.
Session Replay: Our websites use session replay technology to record user interactions (clicks, cursor movements) strictly for internal analytical purposes, fraud prevention, and site improvement.
B2B and Ambassadors: We collect limited professional data (name, title, business contact details) from vendors, contractors, and brand ambassadors to manage business relationships.
We do not sell your personal information for monetary compensation. However, under some US state definitions, “selling” or “sharing” includes exchanging data with third parties for valuable insights, joint marketing, cross-contextual behavioral advertising, or targeted advertising.
Disclosures for a Business Purpose: Over the past 12 months, Pophouse has disclosed all listed data categories to affiliates, service providers (including AI image creation tools, chat supports, and payment processors), consultants, and marketing partners.
Targeted Advertising: We have shared Identifiers, Commercial Data, and Device/Usage Data with analytics and advertising networks to display targeted ads based on your activities across nonaffiliated platforms.
Important Note: We never sell, share, or disclose text messaging opt-in data, mobile numbers, or consent records with third parties for marketing purposes.
We utilize third-party payment providers (such as Adyen) and Buy Now, Pay Later services (such as Affirm and Klarna) to process transactions safely and prevent fraud.
We also partner with dedicated resale operators to run our Pophouse-branded resale site. These partners manage account authentication, product listings, order fulfillment, and customer support. When you use the resale site, our partners collect and process your contact, shipping, and purchase history data on our behalf. Your resale account is independent and handled separately from your core Pophouse account.
If you live in one of the states listed above, you have the right to request:
Access/Knowledge: To see what data we hold about you and who it was disclosed to.
Deletion: To have your personal data removed from our systems and our service providers.
Correction: To update inaccurate personal info.
Portability: To receive your data in a portable, readily usable format.
How to Submit: Email us at privacy@pophouse.com. To protect your privacy, we will verify your identity before fulfilling the request. Do not include sensitive financial details in your initial email.
Opting Out of Sales, Sharing, and Targeted Advertising: You can opt-out by clicking the opt-out links on our Services, emailing us, or by browsing our Sites with a legally recognized Global Privacy Control (GPC) signal enabled on your browser.
Appeals: Except in CA and UT, residents have a legal right to appeal a rejected privacy request. To appeal, click the “Appeal Decision” button on our Privacy Rights Form or reply to our determination email.
Oregon Residents: You have the specific right to request a list of the exact third parties to whom your personal data has been disclosed. Email your request to privacy@pophouse.com.
California “Shine the Light”: Pophouse does not disclose personal information to third parties for their direct marketing purposes without your prior affirmative consent or opt-in, keeping us fully compliant with California statutory exemptions.
Minors: Our Services are strictly directed to individuals aged 18 and older. We do not knowingly collect data from or “sell/share” the personal info of consumers under 18.
Pophouse offers voluntary perks, exclusive rewards, and special discount programs (e.g., military/first responder discounts or account sign-up incentives). These are considered “financial incentives” or “bona fide loyalty programs” under US state laws.
To provide these benefits, we collect your identifiers, contact information, commercial history, and preference data. No sensitive personal data is required. Participation is entirely voluntary and requires your explicit opt-in. You can withdraw from these programs at any time by following the specific program terms or by emailing us at privacy@pophouse.com to delete your program account. Material valuation details are disclosed at the point of program sign-up.
We reserve the right to update this policy at any time to reflect changes in our data processing, technical developments, or legal requirements. When updates occur, the “Last Updated” date at the top of this page will change.
For significant changes affecting your rights or how we handle your personal data, we will provide highly visible notice on our Sites or contact you directly via email.
If you have questions about this policy, want to know more about how we process your personal data, or wish to exercise your legal data privacy rights, please contact us:
Company Name: Pophouse Entertainment Group AB
Organizational Number: 559000-0484
Postal Address: Kungsgatan 48, 111 35, Stockholm, Sweden
Email: privacy@pophouse.com
Official Web Properties: avicii.com, aviciiexperience.com, aviciicommunity.com, shop.avicii.com